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What rewards do wealthy credit card holders prefer?

Written by 415 Group | Apr 23, 2015 4:00:00 AM

Free hotel rooms. Frequent flyer miles. Lavish perks. Or cold hard cash?

What is the preferred cash-back program of the nation’s wealthiest when it comes to credit card rewards?

Give them cash any day of the week, according to a new survey of 800 wealthy individuals by CreditCards.com.

Apparently, the wealthy are wealthy for a reason. Most are always on the lookout for ways to save money.

Nearly two-thirds of wealthy respondents said they would take the cash, which for most credit cards adds up to between 1 and 2 percent of purchases.

For instance, the average cardholder with Fidelity Investment Rewards program received about $1,500 over a year’s time on average spending of $75,000 in 2014, according to CreditCards.com.

Following far behind cash in the survey were frequent flyer miles (22 percent), free hotel stays (7 percent) and other perks, including concierge services, airport lounges and access to special events (less than 1 percent).

While frequent flyer miles may have reduced appeal because of problems with airlines in redeeming points, the study found that the wealthier the credit card holder, the more often they were interested in frequent flyer miles. Respondents with more than $500,000 in investable assets were twice as likely to choose frequent flyer miles as those with $100,000 to $250,000.

Older people were also more likely to choose airline miles than younger cardholders. One-quarter of cardholders aged 60 or older opted for frequent flier miles, while only 14 percent of those aged 18 to 44 did.

The study also found that women are more likely to favor cash rewards than men – 67 percent to 56 percent.